The company’s hope, of course, isįor the character to spawn all kinds of consumer products. ![]() “Sofia the First” will play on both Disney Channel and Disney Junior, a channel aimed at children ages 2 to 7 that is set to make its debut in the coming months. It’s a first: Disney’s princesses until now have all been adults (Cinderella, This week the company plans to announce “Sofia the First,” a television movie and series centered on a girl princess. ![]() ![]() So how will a new Disney princess aimed squarely at preschoolers go over?
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